Oliver Insights

U-Studio usage increases by 40%, Unilever’s Conny Braams tells The Drum

Written by OLIVER | Feb 17, 2022 12:00:00 AM
The U-Studio has been a key strategic asset for Unilever in navigating the pandemic

Unilever’s Chief Digital and Marketing Officer Conny Braams has told The Drum how the business increased the use of its dedicated in-house agency U-Studio by 40%, saying it led to more “creativity, agility and speed, mostly enabled by digital.” 

In partnership with OLIVER, Unilever utilized its 21 U-Studios globally deeming them a vital resource during the pandemic. Read Conny Braams’ full interview with The Drum’s here.