Oliver Insights

OLIVER named AdGreen Top 5 Superuser

OLIVER — Tue, 21 Apr 2026 23:00:00 GMT

UK, Wednesday 22nd April 2026 – OLIVER is celebrating a major milestone in sustainable production, having once again been named an AdGreen Top 5 Superuser.

The team has achieved Top 5 Superuser status for four consecutive years. It demonstrates the business’ ongoing commitment to building responsible AI operating models and systems for brands at scale; helping them achieve faster and safer marketing with governance, measurement and efficiency built-in from day one. The results were verified using AdGreen’s production emission calculator.

Why in-house agencies are mastering the age of AI disruption

OLIVER — Thu, 20 Nov 2025 00:00:00 GMT

Marketing faces tectonic disruption, and only the brands that master AI as part of a new inside operating model will emerge as winners.

The in-house agency model that once promised better brand alignment and cost efficiency is undergoing a revolutionary transformation. At Campaign’s recent In-Housing Summit Angela Tangas, Group CEO of OLIVER and CSO of The Brandtech Group, revealed how AI is enabling brands to evolve beyond traditional in-house structures into what she calls “creative operating systems”, integrated platforms that unite technology, talent and governance under one roof. With UK companies already investing an average of £16 million in AI initiatives and expecting ROI to more than double by 2027, the opportunity has never been greater. The brands that master this new inside model won’t just survive the AI disruption. They’ll own it.

CIM Interview: Leading Through Change OLIVER News Archives | Explore Previous News

OLIVER — Thu, 14 Aug 2025 23:00:00 GMT

Dive into an inspiring conversation with Amina Folarin, Campaign’s Visionary and CEO of the Year, and Morag Cuddeford-Jones, CIM, as they discuss leading with vision and impact.

Ready to lead the future of marketing in the AI era?

Looking to navigate change and foster innovation in your organisation? Discover strategies to confidently guide your team and build a culture of continuous learning with the insights shared by Amina Folarin, OLIVER UK Group CEO.

Why in-house agencies are leading GenAI innovation

OLIVER — Thu, 21 Nov 2024 00:00:00 GMT

Why in-House agencies are the epicentre of GenAI innovation: Key takeaways from Campaign’s In-housing Summit

As generative AI continues to reshape the marketing landscape, in-house agencies are emerging as the natural leaders in its implementation and innovation. By bringing AI inside, brands can better see, control and own their entire marketing ecosystem.

OLIVER Shortlisted for Ad Net Zero Award by Campaign Magazine

OLIVER — Wed, 20 Nov 2024 00:00:00 GMT

OLIVER Shortlisted for Ad Net Zero Award by Campaign Magazine

OLIVER, the world’s first and only company to exclusively design, build, and run in-house agencies for brands, is proud to announce that it has been shortlisted for the prestigious Ad Net Zero Award by Campaign magazine. The nomination recognises OLIVER’s commitment to sustainability and its industry-leading efforts to reduce carbon emissions across its operations.

OLIVER partners with easyJet to form new in-house agency Parasol Studio

OLIVER — Wed, 20 Nov 2024 00:00:00 GMT

OLIVER has partnered with easyJet, Europe’s leading airline, to help transform its marketing operation with the launch of its own in-house agency, Parasol Studio.

OLIVER 2024 Sustainability Report

OLIVER — Mon, 11 Nov 2024 00:00:00 GMT

Wondering how meaningful sustainability and inclusion create better outcomes for everyone?

Meet OLIVER at The CMO Network Event 2024

OLIVER — Sat, 06 Jul 2024 23:00:00 GMT

Meet OLIVER at The CMO Network UK 2024

Tired of all the noise around AI without seeing anything practical or tangible to take back to your CEO?

Attend our workshop and OLIVER will show you how some of the world’s biggest brands are using AI in their day-to-day marketing activity to drive efficiencies and effectiveness.

What makes us the experts?

OLIVER is the only company in the world that exclusively designs, builds, and runs bespoke AI-enabled in-house agencies and marketing ecosystems.

As part of The Brandtech Group, OLIVER understands from experience where AI has the greatest impact on marketing efficiencies. We can help you stay ahead of the competition and equip your business with cutting edge technology and skillsets to elevate your marketing and bring AI to the forefront of your business.

Meet OLIVER at The CMO Network Event 2024

OLIVER — Sat, 06 Jul 2024 23:00:00 GMT

Sidelines to Inside: How GenAI Can Revolutionise Your In-House Strategy

OLIVER launches creative marketing campaign for Nature

OLIVER — Mon, 05 Feb 2024 00:00:00 GMT

OLIVER – the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands – launches its creative campaign to entice Britain’s youth into connecting with nature.

The campaign launches in response to a creative brief set by the first-of-its-kind ‘Agency for Nature’, developed by climate and creativity non-profits Glimpse and Purpose Disruptors.