OLIVER secures five nominations at the Webby awards

OLIVER secures five award nominations at the 2022 Webby awards, including ‘Best Growth Strategy’ and ‘Best Strategy’

OLIVER secures five nominations at the Webby awards, including ‘Best Growth Strategy’ and ‘Best Strategy’. OLIVER’s creative studio at the Guardian and U-Studio (in partnership with Unilever) have been particularly successful in showcasing creative in-house agency talent. 

 In-housing continues to thrive creatively  

OLIVER at the Guardian, led by Rae Stones and Sam Jacobs (winners of Campaign’s Creative Team of the Year), and OLIVER’s U-Studio (in partnership with Unilever) have impressed with five nominations between them.  

OLIVER’s creative studio at the Guardian (recently named Campaign’s In-House Agency of the Year) created the ‘200 Years: a Work in Progress’ campaign, which continues to be a key pillar in the media band’s recent growth.  

Similarly, the U-Studio (powered by OLIVER and in partnership with Unilever) has been highlighting the effectiveness of in-housing with their agile marketing ecosystem.  

 Award nominations in full 

The Webby People’s Voice Award is voted on by the public and represents a mark of international distinction for Internet excellence, so this is a huge opportunity to cast a vote for OLIVER’s teams and their creative works. 

OLIVER secured five shortlist positions across the Webby awards. Click on the links below and get voting: 

• The Guardian, ‘200 Years: a Work in Progress’ (Brand Strategy). Vote here: Official listing link 

• The Guardian, ‘200 Years: a Work in Progress’ (Best Art Direction). Vote here: Official listing link  

• The Guardian, ‘200 Years: a Work in Progress’ (Best Branded Editorial Experience). Vote here: Official listing link 

• U-Studio (Unilever), ‘LynXmas, Smell Ready for Christmas’ (Best Growth Strategy). Vote here: Official listing link  

• U-Studio (Unilever), ‘What Would You Do For Gen X?’ (Social – Food & Drink). Vote here: Official listing link  

Honors 

• Klondike ‘What Would YouDo For Gen X?’ (Social – Promotions & Contests). 

• Adidas Brand Design, Adidas – Training Series (Advertising, Media & PR – Best Use of Data Driven Media).  

The growth of in-housing in 2022 

Following on from OLIVER’s remarkable 35% growth in 2021, the company is aiming for an equally ambitious 2022. 

These nominations are a powerful signal for OLIVER’s creative effectiveness. Each nominee is among the top 12% of the over 14,000 record-breaking projects entered globally.   

OLIVER – the only company in the world to exclusively design, build and run in-house agencies and marketing ecosystems for brands – and its Webby award nominations are a sign of things to come in 2022.