Oliver Insights

OLIVER named AdGreen Top 5 Superuser

OLIVER — Tue, 21 Apr 2026 23:00:00 GMT

UK, Wednesday 22nd April 2026 – OLIVER is celebrating a major milestone in sustainable production, having once again been named an AdGreen Top 5 Superuser.

The team has achieved Top 5 Superuser status for four consecutive years. It demonstrates the business’ ongoing commitment to building responsible AI operating models and systems for brands at scale; helping them achieve faster and safer marketing with governance, measurement and efficiency built-in from day one. The results were verified using AdGreen’s production emission calculator.

The AI Paradox: closing the trust gap

OLIVER — Fri, 13 Mar 2026 00:00:00 GMT

39% of B2B content is now AI-generated. But only 9% of buyers trust it.

Seeing such a gap, it would only be human to blame the technology. After all, 94%* of CEOs say they’ll keep investing even if it doesn’t pay off. But your customers don’t know where the blame lies especially when their experience is inauthentic and disconnected. And that’s eroding trust.

Why in-house agencies are mastering the age of AI disruption

OLIVER — Thu, 20 Nov 2025 00:00:00 GMT

Marketing faces tectonic disruption, and only the brands that master AI as part of a new inside operating model will emerge as winners.

The in-house agency model that once promised better brand alignment and cost efficiency is undergoing a revolutionary transformation. At Campaign’s recent In-Housing Summit Angela Tangas, Group CEO of OLIVER and CSO of The Brandtech Group, revealed how AI is enabling brands to evolve beyond traditional in-house structures into what she calls “creative operating systems”, integrated platforms that unite technology, talent and governance under one roof. With UK companies already investing an average of £16 million in AI initiatives and expecting ROI to more than double by 2027, the opportunity has never been greater. The brands that master this new inside model won’t just survive the AI disruption. They’ll own it.

The AI Marketing Mistake: You're optimising for efficiency, not effectiveness

OLIVER — Wed, 05 Nov 2025 00:00:00 GMT

How AI can transform marketing effectiveness

The conversation around artificial intelligence in marketing has been dominated by one narrative: cost-cutting. But according to Nick Myers, Chief Strategy Officer at OLIVER UK, the industry is missing the bigger picture.

Closing the AI Skills Gap: Why 97% of CMOs See the Future, But Only 25% Are Prepared

OLIVER — Thu, 25 Sep 2025 23:00:00 GMT

The numbers reveal an extraordinary opportunity. While 97% of CMOs recognise that GenAI will radically reshape their marketing teams, only 25% have developed a skills strategy to navigate this transformation. For forward-thinking leaders, this represents a massive competitive advantage waiting to be claimed.

From Operational to Strategic: How to Transform Your Team’s AI Impact

OLIVER — Wed, 17 Sep 2025 23:00:00 GMT

While 88% of CMOs report AI efficiency gains, the most successful teams are discovering there’s an even bigger opportunity beyond operational tasks, using AI for strategic advantage.

Redefining AI Transformation: Why the Future of Marketing Lies in AI-Native Partnerships

OLIVER — Wed, 10 Sep 2025 23:00:00 GMT

The room full of senior marketers at The AI Advantage: Talent & Tech Aligned for Growth event knew exactly what he meant. And AAR’s research proves it’s not just anecdotal: *51% of CMOs struggle with demand management while 43% are turning to automation as a solution for speed. Sound familiar?

Building Your AI-Ready Marketing Team

OLIVER — Mon, 25 Aug 2025 23:00:00 GMT

What does an AI-ready team actually look like?

If you haven’t already read the previous blog in the series, check it out here to find out about leading in the AI revolution.

From Concept to Reality: Implementing AI in B2B Marketing

OLIVER — Mon, 25 Aug 2025 23:00:00 GMT

Next challenge is getting it to work within your organisation

If you haven’t already read the previous blog in the series, read it here to learn about building an AI-ready team effectively.

Are you equipped to lead in the AI revolution?

OLIVER — Wed, 20 Aug 2025 23:00:00 GMT

Insights from OLIVER’s B2B GenAI event

Everyone’s talking about GenAI.
But who’s actually using it to drive B2B growth?