The room full of senior marketers at The AI Advantage: Talent & Tech Aligned for Growth event knew exactly what he meant. And AAR’s research proves it’s not just anecdotal: *51% of CMOs struggle with demand management while 43% are turning to automation as a solution for speed. Sound familiar?
Many see GenAI as the answer, but here’s the real challenge: how do you find the right partner to join you on this transformation journey?
Many brands, agencies and consultancies claim to be “AI-native”, it’s hard to know who’s ticking an AI box, and who’s driving the innovation. As Pete Markey puts it “don’t just pick one that can sell you some funky kit” “it’s who can you partner with that just gets your business and can go on the journey with you?”.
This isn’t about winning the AI buzzword bingo. It’s a strategic imperative requiring the right transformation partner and here’s how to spot those that will deliver results, not rhetoric.
Here’s where it get’s practical. Below are some of the things to look out for when evaluating potential AI transformation partners.
As Amina Folarin, CEO OLIVER UK puts it: “AI won’t replace the CMO, but CMOs who harness AI will replace those who don’t.”
This isn’t just about efficiency. It’s a smarter way of delivering brand at scale, using new tech to make long-term creativity faster and more efficient.
The right partners are AI literate, understand governance, ethics, and bias, and most importantly, they prioritise talent training.
Forward-thinking marketers are already seeing results: faster production, smarter budgets, teams focused on strategy rather than operations. The secret? They understand that GenAI growth happens best in the hands of your talent.
The most successful transformations embed AI so deeply that your teams become AI-native. This inside-out approach creates capabilities competitors can’t replicate, and OLIVER does just that by putting the world’s leading GenAI company inside your brand.